![]() Mammut, a clothing brand for extreme coldģ. Simply Chocolate, an all-natural chocolate manufacturer from Copenhagen Mailchimp, a comprehensive email marketing platform Here are a few examples for your inspiration: ![]() Why there? The landing page is not a standard advertising tool, it engages a potential customer and shows all the benefits of a product or service. The landing page is an important step in a marketing funnel, it’s the place where the campaign goal will be reached. It’s where the user “lands” after clicking on an ad in social media (or other channels) and is expected to perform the desired action, like installing the app, making a purchase, signing up for an event, etc. Ojieame, digital product designer traveling around the worldĪ landing page is a standalone web page created specifically for marketing campaigns and with a single goal or focus. It’s ideal for all kinds of creators–copywriters, producers, photographs, designers. ![]() Let’s observe four main types of websites.Īre you ready to stand out from the crowd of job applicants? While a CV is rarely a changeable document, a personal website is customizable and helps you showcase your experience, communicate your skills, or even tell a story of your professional life. Based on a specific purpose, you choose between many types. Website development starts with defining the purpose of the website. Just look at these statistics that really should be taken very seriously:ĭo you think that it takes 3 seconds to form a first impression? Well, people will have a solid impression of who you are within 7 seconds but it takes only 0.05 seconds for users to form an opinion about your website ( Behaviour & Information Technology Journal).ģ8% of users will stop interacting with a poorly-planned website and 88% of them are less likely to come back after a bad experience ( Adobe).Īccording to Stanford Web Credibility Research, 75% of people make judgments on a company’s credibility based on the company’s website design.ĥ0% of users will go to competitors if they interact with a poorly-designed and planned website ( Zendesk).ĥ7% of users won’t recommend a business with a poor web design for mobile devices ( socPub). Good websites convert, sell, impress, and drive impact. If it takes longer than 3 seconds to load the page, the user will leave and it’s unlikely that they will ever return ( Think With Google). A site with poor web design can damage a company's reputation no matter how clean the code is or how fast its web pages load. Yet, not every website has such a positive impact. ![]() We at Yellow have been building sites like this since 2015. Moreover, having a well-designed, high-performing, and SEO-optimized website drastically increases your customer base since you’re more likely to show up in search engine results. Having your own website is a great opportunity to make an impression on your potential clients, turn them into real ones, and generate more revenue. It doesn’t matter what industry you’re in or the size of your company, without a website, people start questioning your legitimacy as a business. Do you remember a famous quote from Bill Gates, “If your business is not on the Internet then your business will be out of business”? In 2023, it’s an absolute truth.
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